Why Content is the Soul of your Website

Anton Hilton • June 1, 2022

Why Content is the Soul of your Website

When it comes to finding an appropriate website, many clients tend to seek out something modern and minimalistic when it comes to web design. While web design is a significant factor that reflects your credibility clearly, it is not something that can work alone. Achieving your goal of attracting the audience cannot be solely fulfilled by making your website more visually appealing and eradicating the key concept of content from it. This might make your website captivating, but in the end, you'll end up hurting your search engine operation rankings. Content is the language that helps you communicate with the search engine, and if you're hardly placing any efforts into that, then you're performing poorly in providing knowledge which eventually will fail in increasing your website's visibility. 

So, let's talk about some crucial points to understand why content is the soul of your website:


Provides value to the visitors

When it comes to publishing content, the primary purpose behind it is to increase brand awareness, brand loyalty, and visitor engagement. High-quality content is definite to produce beneficial results in the short term as well as the long term. The first reason why content is important for your website is that it provides value to your website's visitor. High-quality content will help in retaining those visitors and turning them into potential customers. The customers will be more interested in spending time reading your content and sharing it further, only if it provides value. 

Your content is your information. This information portrays your website's purpose, not only to the potential clients but also to the search engine. It is no less than a win-win situation. When users visit your site, they're hardly interested in the visual appeal of your web design, but the product or service that they are actually looking for by providing details about the concerned product or service increases your lead conversions. All of this is possible through valuable content. 


Helps in generating more sales


A business thrives upon the generation of sales, and the key factor that helps generate more sales is by inculcating trust in your customers. One way of creating that trust is by establishing yourself as a market leader and authoritarian through the quality of content you produce. When it comes to sales generation, quality content can help target down your demographics and persuade them to purchase. A research concluded that about 77% of the consumers read the website content before making a purchase. Publishing product reviews, FAQs, or blog posts can be supremely beneficial in generating more sales. Write your content in a conversational tone, include videos or screenshots of reviews to convert the lead to sales. If you feel that the web design will be more than enough to impress the prospective client when he visits the website for the first time, then you need to take a few steps back. It is the content that will increase your sales over time. At the same time, you shouldn't hold back on the design ultimately. You can check out the web design derby for excellent designs. 


More chances of getting shared


Sharing holds a significant constituent in increasing growth. The content which is worth sharing is obviously the content that is supreme in quality. Content that is informational, educational, engaging, conversational, or insightful is what people will be amused by and want to share. This increases the chances of your brand's visibility as more people will be interested in viewing your content. This applies to small businesses to large organisations. 

Text-based content on social media platforms, video or audio content, or graphical content shows a large base of the audience who might be interested in viewing your content. However, they're only going to share it forward if it's valuable. When shared, it increases the chances of people visiting your website and eventually purchasing something of their liking. Effective use of social media platforms can help you round out the marketing mix to ensure profitability. While we talk about engaging content, it is essential to understand that content and design go hand in hand. Web design Leicester proffers terrific web designs to complement your quality content.


Increases the SEO value


While you find the desired product on web design Nottingham, you need to elevate the quality with the help of content. However, you can produce the most terrific content globally, make it super engaging and effective, but it is not going to help your business if people are unable to discover it. In order to help people find your content, you need to use SEO strategies to increase your optimization. These include appropriate use of keywords, inbound links, and calls to action. 

Your content must reflect your keyword strategy. These are the words that best describe your product or service and that you want to found for when a customer searches for them online. They should be used in a natural and relevant way and must be unique to each page of your website. Ensure to establish a connection between your website and the keyword that you use.


Content also opens up an excellent opportunity to use internal links. It refers to a word that is hyperlinked to another page of your website. It provides additional information to the visitors as well as the search engine. It allows the search engine to crawl through pages on your site through internal links. 

The last strategy of the call to action invites the users to complete an action such as “contact us, add to cart, leave a review”, etc. 


Enhances usability


Website usability is a broad term that ranges from your website's navigation to the accessibility of your content to creating relevant interconnection between pieces of your content. When content is easy to locate for a visitor, it results in a satisfying user experience. A well-designed website that has informative, good-quality content, and well-perceived internal linking, enhances the value and usability. 


Conclusion



While it is the undeniable fact that content is king, it is imperative to comprehend that while content shouldn't be compromised, neither should be web design. An HWD platform like ours provides websites to our clients that offer quality like no other. Due to our monthly maintenance costs, robust design, easier to manage, and super-fast on google page speed insights, we make sure to offer a platform like no other. 

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.

Is HWD better than WordPress? We’re settling the debate

By Anton Hilton • 02 Jun, 2022
Is there anything better than WordPress? You must be surprised but some people are looking for WordPress alternatives because the WordPress platform is just not fulfilling their requirements. One platform that stands out among all of these alternatives is the HWD platform. HWD Platform is the fastest growing fully managed website builder that is created with high-end business users in mind. It is built to increase conversions, improve performance, and enhance the profitability of the business. With that said, let’s learn who should opt for the HWD platform and why it is a perfect alternative to WordPress. What is the HWD Platform? Is it a WordPress Alternative? The idea behind the HWD platform was to liberate people of all the complexities they had to face while creating their websites. Consider this: There are over four billion websites available online. Not all of these websites are created and managed by professional programmers. That's one reason almost 80 percent of websites available on the internet have poor design and user experience. Most of the people creating their websites have no idea about how a user would use their website. They don’t factor in the user journey and that’s why the design ends up in poor quality. Moreover, since not everyone knows about the psychology of colours so they end up selecting colours that are liked by them. As a result, the internet is filled with websites that fail the UX/UI test. HWD Platform as a WordPress Alternative HWD understands the importance of good quality design and how it can help increase conversions for any business. That's why it came up with an automated, fully managed, and quick website builder that takes your website to live in less than five minutes. Many have called it a perfect WordPress alternative because WordPress required building a website from scratch. Website administrators first had to create a structure for their sites, then install themes, and then install the relevant page builder plugins to create a layout for their site pages. This all required a lot of effort and a week to completely set up the website. On the other hand, the HWD Platform can do the same thing in merely a few hours. Since it offers pre-built templates within the platform, users don't have to install themes separately. Also, since the platform is built for non-coders, it offers a complete drag-and-drop interface where users can add assets such as banners, texts, images, and buttons to create stunning website pages. Features of HWD Platform Explained Let’s dig deeper and learn more about the HWD Platform features that make it an impressive choice among business users. Complete Drag and Drop Builder HWD platform allows users to create websites within a matter of minutes. This is possible thanks to the multiple templates offered by the HWD platform.
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