Why a good web design is essential for your business

Anton Hilton • June 1, 2022

Why a good web design is essential for your business


When it comes to online shopping, most consumers end up doping in-depth research on products before making the final purchasing call. As a result, it becomes vital that businesses put valuable content on their professionally designed websites. Moreover, it is also necessary that the website looks rich and pleasing to the eyes. This is why having a plain and basic website that is not properly aligned to please the eye can lead to fewer sales and overall success in the online sphere. Let’s quickly get into 9 ways that a good web design aids the business in succeeding! 


1.  The First Impression

Whenever someone is looking to buy something, you offer, your website will be the first thing they interact with. It, therefore, becomes your only chance of having a good first impression. The design and overall look of your website form the basis of their onion about your business in just a matter of seconds. As a result, these first few seconds become very crucial for the business. Having a well responsive, highly friendly, and appealing website can do the trick.

2.  Brand Consistency and Trust Development

Since the website design proves to be one of the major factors in determining how most people perceive your website, the integrity of your business depends on it as well. The more traditional the website and more the lag it has, the more likely are people to not trust it. As a result, having an up-to-date, modern, and professional-looking website is key.


Moreover, businesses need to spend time on brand consistency. Make sure all the fonts, styles, image placement, logos, etc. are consistent throughout the website. In this way, people will be able to quickly recognize your brand wherever they see it.


3.  Enhances Usability

If your website has a good design, it will become easier for visitors to effortlessly access whatever they wish to. Most people who visit a website for the first time are looking for information regarding the products and the company. As a result, you need to design and strategize the content of the website in a way that it quickly delivers the message and relevant information about what you do and offer. For this, you need to enhance usability by making navigation and access to information as easy as possible instead of confusing visitors with tech and too much text.

Since websites are complex to design, it is not recommended that you design them on your own. Hiring a web design agency can do wonders as they know to study the behavior and needs of potential visitors. As a result, they are able to enhance usability in relation to the information at hand.

4.  Enhancing the SEO

You must be thinking that SEO ends at using the right keywords in the content. However, in reality, SEO depends on a lot more. There are various components of design that play a major role in influencing how the website performs in search engine results. As a result, it is important that you handle all the design components with care and ensure that it ranks high. If you think this is something out of your expertise, it is always recommended to hire a web design agency to do it for you. To get the best web design consultation and services in the derby, you can visit.


5. Improves Website Loading Speed

Well-designed websites have quick loading speeds on all devices including smartphones, laptops, and tablets. If the media on the page is fluid, high quality, and responsive, the page will load quicker than you can think of. With such a quick speed, the visitor is more likely to stay on the website. 


6. Reduces Bounce Rates

Like conversion rates are important, so are bounce rates. Bounce rates are the percentage of users who end up visiting your website, however, for some reason, they decide to abandon it after only going through a single page. However, if your website is well designed and pretty fast, the bounce rate goes down. You can make this possible by spending more money and time on the website to ensure that the page load speeds are good. Just do everything you can to make the visitor spend more time on the website. 


7. Improves Conversion

If your website has a good design with all the important elements in the right places, you can significantly increase conversions. This is because visitors will find everything they want in the places they are looking. Moreover, if you make it easier for them to navigate by giving out instructions and not making it complicated, they are more likely to convert. Remember, the trick is to not confuse the visitor rather make them feel at home as if they know everything about the website already. 


8. Gives You an Edge Over Your Competitors

Having a good-looking and professional website also helps in staying ahead of the competition. This is why you should spend time and effort to make your website design better than what your competitors have done. The main goal here is to prove to the audience that your service or product is better than the competitors’.


9. Enhance Customer Service and Satisfaction

The way you present your website is a good indicator of how you treat your already existing customers. As a result, anyone new visiting the website can form an opinion about your customer service. If it is evident that you haven’t invested in the design of your website, the visitors will know. They will move on to think that you will not put in enough effort to provide the best service or product to them. 


The Final Verdict

The design of your website can be the reason for the success or failure of your business. It impacts the perception of your audience about your business and the brand. As a result, it becomes vital that you maintain a good-looking, professional, user-friendly, and easy-to-navigate website. It will definitely result in more conversions and more satisfied visitors. 


 

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.

Is HWD better than WordPress? We’re settling the debate

By Anton Hilton • 02 Jun, 2022
Is there anything better than WordPress? You must be surprised but some people are looking for WordPress alternatives because the WordPress platform is just not fulfilling their requirements. One platform that stands out among all of these alternatives is the HWD platform. HWD Platform is the fastest growing fully managed website builder that is created with high-end business users in mind. It is built to increase conversions, improve performance, and enhance the profitability of the business. With that said, let’s learn who should opt for the HWD platform and why it is a perfect alternative to WordPress. What is the HWD Platform? Is it a WordPress Alternative? The idea behind the HWD platform was to liberate people of all the complexities they had to face while creating their websites. Consider this: There are over four billion websites available online. Not all of these websites are created and managed by professional programmers. That's one reason almost 80 percent of websites available on the internet have poor design and user experience. Most of the people creating their websites have no idea about how a user would use their website. They don’t factor in the user journey and that’s why the design ends up in poor quality. Moreover, since not everyone knows about the psychology of colours so they end up selecting colours that are liked by them. As a result, the internet is filled with websites that fail the UX/UI test. HWD Platform as a WordPress Alternative HWD understands the importance of good quality design and how it can help increase conversions for any business. That's why it came up with an automated, fully managed, and quick website builder that takes your website to live in less than five minutes. Many have called it a perfect WordPress alternative because WordPress required building a website from scratch. Website administrators first had to create a structure for their sites, then install themes, and then install the relevant page builder plugins to create a layout for their site pages. This all required a lot of effort and a week to completely set up the website. On the other hand, the HWD Platform can do the same thing in merely a few hours. Since it offers pre-built templates within the platform, users don't have to install themes separately. Also, since the platform is built for non-coders, it offers a complete drag-and-drop interface where users can add assets such as banners, texts, images, and buttons to create stunning website pages. Features of HWD Platform Explained Let’s dig deeper and learn more about the HWD Platform features that make it an impressive choice among business users. Complete Drag and Drop Builder HWD platform allows users to create websites within a matter of minutes. This is possible thanks to the multiple templates offered by the HWD platform.
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