Why Is Good Website Design Important for Competition Businesses?

Anton Hilton • Sep 29, 2022

If you’re looking to start your own competition business then it’s crucial that you consider the overall design and feel of your website. Without a great website to serve as your main homepage, you’re going to scare away customers and it’ll be difficult to convince people to buy your raffle tickets. So here are a few reasons why good website design is important for a competition business.

It makes your website more attractive


An attractive website means that more people are likely to use it. If you ever go on a competition website that looks really suspicious or strange, then there’s a good chance that you’re not going to use it at all. People these days are much more alert when it comes to prizes, competitions, and other similar online activities. With so many scams causing issues for people in the past, it’s understandable that people will refuse to sign up for or use a website that doesn’t look professional.


So if you find that you’re getting plenty of clicks but not many entries, there’s a good chance that it’s because your website just doesn’t look very good.


It helps to build trust


Having a good website helps to build trust with your audience. Not only does a professional website help to draw in more people, but it can also help explain things that the audience wouldn’t have known. For example, a good competition website should be linking to and referencing the
Gambling Commission which has rules that help to protect players from being scammed. Doing so will build trust with your users which means they’re more likely to trust you and use your services in the future.


So if retention is a problem, why not consider focusing on the trust between you and your customers? The more they trust you, the more likely they’ll return in the future and let their friends and family members know about your website.


It makes it easy for customers to enter


Having a good website usually means that it’s easier for customers to enter your competitions. If it’s clearly designed then they’ll immediately see information like how to enter, what they can win, and also the differences between paid and free entries. This can often be done with help from custom-built plugins that allow you to easily add new competitions with all of the relevant information.


From ticket selectors to email integration, there are a lot of features you can add to your website that will make it easier for players to enter and also get more peace of mind when entering.


In short, a great website can help attract new audiences, build trust, and also make it easier for your players to access the different features and draws that you might have running. It’s a sure way to make your online competition business more popular.

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