Web Video Marketing: A Quick And Inexpensive Path To Reaching Your Audience
With faster than ever technological advancements, almost everyone around the world is connected to the internet. Also, due to the global pandemic and worldwide lockdowns, people are spending more and more time online rather than going out. Therefore, it is high time that you start web video marketing before it's too late. After all, it is one of the best marketing techniques, and if you are not applying it, you are pretty much already behind all the competition!
What Is Video Marketing?
As the name itself suggests, video marketing is a digital marketing tool that uses videography in order to engage more customers, raise awareness, and drive more sales. If you compare video marketing with other forms of digital marketing such as content writing, this one always takes the cake. For instance, consider a 500-word blog on a specific product, and compare it with a minute-long video of the same product. Which one would you be more interested in online? The majority of people will choose the video over the written content.
Considering the fact that video-marketing is now widely spread in the industry, it is a must-have skill for marketers in order to come out ahead of the competition. Also, people online have a brief attention span, and they can get bored really quickly. So, to have a higher conversion rate and sales, you need to convince as many people as possible in little time, and that is more probable with video marketing.
Why Video Marketing Is A NEED For Businesses
There are plenty of examples and statistics about the success of video marketing on the internet. One Google search will show hundreds of different statistics about how video marketing takes a business to the next level by increasing engagement and a higher sales rate. Here are a few of the popular ones:
- According to Hubspot, 54% of people watch online videos every day, whereas 78% watch online videos every week.
- YouTube proudly claims that the total watch time on the website is over a billion hours every single day!
- Lastly, Google states that six people out of 10 would rather watch online videos rather than on the television.
Considering these facts and hundreds more, you will get an idea of how video marketing is not essential for any business to thrive in the industry. In fact,
Hubspot found out that nearly 50% of people look for videos related to a product before they actually consider buying it. Moreover, they also found out that a staggering 72% of people prefer getting to know about a product by a video rather than any other method.
How To Do Successful Video Marketing
Now that you have an idea of how vital video marketing is for your business let us see what you need to do in order to get the most out of it.
Focus On The Story Rather Than The Sale
Your first priority should be to focus on the story so you can build a connection with the viewer. Concentrate on how your product or service will be valuable to the customer, and use the expressive power of a video by attracting to your consumers' hidden desires.
The more impact your video has on the viewer, the higher the probability that they would be convinced to try out the product or service you offer. Try and be a good storyteller because videos that are solely focused on driving sales are most likely to be ignored by an average potential consumer.
Make Every Second Count, Especially The First 10
As mentioned earlier, an average user on the internet has a brief attention span of just under 10 seconds. This means that you only have about 10 seconds to convince the viewer to be interested in whatever your business offers.
Make a short video that leaves questions in the viewers' minds and persuades them to visit your company's website. The more impactful the first few seconds are, the more likely the viewer would be interested in getting to know more about it.
Use An Interesting Thumbnail
Popular websites such as YouTube and FaceBook gives you the option to upload a thumbnail with a video. A thumbnail is basically the photo that your video displays before it is played. Naturally speaking, if the thumbnail seems interesting, the view is more likely to tap on it to see the video in more detail.
If the thumbnail is bland and unappealing, it would not matter how impressive the video is as the viewer would most likely not even start it. Also, it would be much better if you chose a crisp, high-quality image rather than a blurry one as your thumbnail!
Include CTA's (Call To Action)
Many people disregard the importance of CTA's in a video. To get the most engagement, you need to optimise the content with CTA's such as:
- Subscribe to the channel
- Share with friends and family
- Follow or like the page
- Check out other content or products
- Comment or leave feedback
All of these things have a positive impact on your business, especially in the long run. For instance, sharing your video would allow their followers to see it as well. Following or liking the page would make it more engaging to a newer audience. Leaving a comment or feedback would show how the viewers care and what they want!
Optimise For Search
Lastly, make sure that you optimise the video for search, or else you will be missing out on hundreds of thousands of views. You must add keywords in the title of the video and add a well-thought description to it as well. The more optimised the video is, the higher the probability of it being included in the top results in the search!
Conclusion
In a nutshell, video marketing is a must for a business to thrive in the present times. Follow the tips mentioned and create the best possible short video and see how the sales hike in very little time! You'd be surprised by the results, and it would bring you great value for the money invested!
