How to Build a Raffle Website & Earn Profit?

Anton Hilton • June 2, 2022

Raffles are the new craze of the internet. People are literally spending money on buying lotteries, entering sweepstakes, and spending cash on ballots because they know they can win big!

One reason lotteries are so popular today on the internet is because they are governed by the Gambling Commission. In simple terms, this means that you can't get significant money from people and use it for private gains. Most of it should be used for spending money on prizes or cashback to the people who were involved in the lotto.

Raffle websites are the new craze of the internet. Most of them have earnings exceeding small ecommerce websites. Image source: bountycompetitions.co.uk


Are Raffle Websites Legit?

Raffle websites that are governed by the Gambling Commission of the UK are legal. They have a license to run paid competitions, lotteries, and sweepstakes. To make sure that you are participating in a legal raffle website, make sure they have a mention of gambling commission on their website. You can also request a copy of their license before participating in the lottery.


Raffle websites are strictly governed by the UK Gambling Commission. So they are completely legal to run. 


If they are not able to provide the license, you can complain to the Gambling Commission through email or by raising a ticket.


How to Get a License for a Raffle Website?

Applying for the Raffle website is pretty simple. Gambling commission has a complete guide on how you can apply for a gambling commission license online and pay an annual fee to run lottery competitions on your website.


Since most Raffle websites are for-profit, Gambling commission has set rules about how much profit they can accrue from each raffle/competition they run on their websites. 


Nonetheless, Raffle websites can still make hefty commissions based on the number of people they can attract to the lottery tickets. In most cases, raffles are a win-win for both the lottery ticket holders and the raffle website administrators.


Plan to start your own Raffle website? Here is what you need to know.


How to Create Your Own Raffle Website?

Creating your own Raffle website is a no-brainer if you know coding or even setting up a WordPress based website. You just have to add a theme to your website, add a Raffle plugin or lottery ticket plugin and you are all set. Most Raffle websites get traffic through social media, so you will need to have enough repute on these social media platforms that you can get more traffic. 

  • Raffle Website Hosting

Raffle websites usually get a lot of traffic during the lotto competition days. So, during this time, you as the site administrator would want to increase site traffic to a maximum. This is only possible if you are on a cloud server or if your website is managed by a web design agency. In the UK, there are a handful of decent website design and management agencies such as us, the Hilton Web Design, that can do just that for you.

  • Raffle Website Plugins

There aren’t many raffle plugins available on WordPress or any other platforms that you can use for free. However, if you are creating your own raffle website, you can use RafflePress paid plugin to get started.


On the other hand, if you are getting it developed by an agency, then that would be a better choice because Raffle plugins are harder to set up properly. If you are a complete beginner, we recommend that you hire a web design agency to create your raffle website.

  • Raffle Website Maintenance

Raffle websites don’t require a lot of maintenance. Unlike ecommerce stores, they are a lot easier to manage. However, you may have to activate new campaigns and deactivate old campaigns once they have passed their timing limit. 


On the other hand, Raffle websites do require new landing pages for each raffle campaign that you set up. So, the cost of operations can exceed depending on the type of raffles/competitions/lotteries you plan to run every month.

The marketing of raffle websites is done in the same way as you market any other online ecommerce website.


Best Web Design Agency for Building Raffle Website

Almost every web design agency can build a Raffle website for you. But if you are a beginner, you should choose a reputed raffle website design company that has a proven record of building successful raffle platforms. These web design agencies will not only help you create a raffle website, but they will also suggest how you can market the websites successfully to your target audience to earn more profit.


If you are searching for raffle website web design agencies in your area, using terms like 'Raffle platform builders in the UK' or 'Competition websites building agencies' would be the right start.

 

Best Platform for Building Raffle Website

You can select a platform that you are comfortable with. Most web design experts recommend WordPress for skill-based competition websites because of the ease of use it offers. 


However, we, Hilton Web Design have created our own HWD Platform that makes it a lot easier and cheaper to create Raffle competition websites from scratch.

>>> Learn How to Build Raffle Websites On HWD Platform


With HWD Platform, you get pre-installed raffle competition plugins on your platform. Moreover, creating landing pages for each new skill-based competition takes only a few seconds. You just have to add content and you are done!


How to Promote Your Raffle Competition Website?

You can use a mix of social, organic, and paid tactics to promote your campaigns to your targeted audience. A better approach would be to create a lottery buyer persona and then create your content around that persona.

In most cases, you will be attracting traffic to your website through organic ways. So, focus on social media marketing and SEO.


How Much Can You Earn From a Raffle Website?

Raffle competition websites can earn around 10 to 15 per cent from each lotto they run on their website. For example, if a skill-based competition has total earnings of £5,000 in one month. The raffle website will earn £750 from it after spending money on gifts to the winners, paying licensing fees, and charges to the government for running the raffle competition.


The price can vary for each raffle competition. See the complete list of raffle competitions you can run on your website here.


Conclusion

In all essence, you have two ways to create a raffle website. Go for a WordPress based raffle competition template. Or, hire a web design agency to create a skill-based competition website for you. 

If you are a beginner, the latter will be a much better approach to go about.


Want to build a raffle website? Get in touch with us!

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