You want your business to flourish? You must have an online presence: Importance of a Mobile-friendly Website for a Business

Anton Hilton • May 23, 2022

Did you recently start a business and notice that it is not getting the reach it was supposed to? You have tried everything, and you are still left scratching your head on what you are doing wrong. You might be missing clients if your website does not have a mobile-ready web design. Yes, it is as simple as that. 

Websites play a vital role in the business sector in the modern world. They are a source of information about your business and a tunnel to connect with customers.

 Top-notch user experience, speed of accessibility, and perceptive design is big plus for web design. However, it means nothing if the site is not mobile-friendly.


In 2022, the contribution of mobile phones to global web traffic is a racking 55%, and this percentage keeps on increasing with time. People prefer phones as they are easier to use, and they can access content in much less time from wherever they are.

What is a mobile-friendly website?

Any website that displays its content correctly on a hand-held device like Android, iPhone, iPads, and tablets is known to be mobile-friendly and is also known as responsive web design. This feature enables content to load quickly, even on a slower connection.

Why should you build a mobile-friendly website for your business?

Modern digitalisation has enabled almost everyone to have access to a phone. This means that it is now easier and faster to access the internet. Business is now a race against time to get ideas across to a more extensive range of people.


Not convinced yet? Here are a few significant reasons why you should rethink your web design if your website only caters to desktops:


Google will love you for it!


Google’s algorithms keep on changing to cater to the needs of its users. Optimising your content and formatting to be mobile-friendly proves it is more
SEO effective. Your site is ranked higher in search results as Google priorities mobile-friendly websites. 


Your business will become the talk of the time


Technological advances have made it easier for people to share things they like with others. Sharing from the desktop is a hassle, and many times people do not even save the links. However, content can be shared easily via mobile to text messaging apps, and information is spread faster. 


Eyes on the prize


By integrating mobile-friendly versions of their websites, your competitors are already ahead of you in internet marketing. So – if you want to keep up, you should start right away. 


Improving your reliability 


When customers visit your website, wouldn’t you want to give them the best experience? A mobile-friendly website enhances this experience which in turn boosts your company’s credibility as the visitors see you as a reliable source for products and services. 


Love at first sight 


Responsive web design will not only improve the accessibility of your website but also make it look modern and captivating. People tend to fall in love with anything that appeals to their eyes, and they will want to visit your website more often, which simultaneously builds a good reputation of your business. 


Attract customers like bees 


Just like a flower attracts bees, your website will attract herds of customers. People carry out all of their important tasks on their cellphone, and it is much more convenient for them to look for information about your business on their phones. 


Customers won’ have to go hunting for your website or know the exact URL of your website – a simple search will take them to your page. Faster servers not only save time for your customers, but also help you reach clients with much more ease.


Things you can do to make your website more mobile-friendly

  • Give special attention to font sizes and buttons.
  • Compress images to decrease load time.
  • Make sure that your website is adaptive to any screen size – viewport meta tag.
  • Avoid pop-ups at all costs.
  • Prioritise website speed.
  • Do not use flash.
  • Enable the choice for users to shift to desktop view.
  • Make sure any answers to FAQs are easy for customers to find.


There are manly online tools available that test whether your website is suitable for mobile forms or not. It is recommended to regularly test your website on these platforms to stay up to date.


Where should I go to for web design?

 Now that you are aware of how crucial it is to have a mobile-friendly website, you should start on rebuilding yours ASAP. 


If you are confused on where to start from, you won’t have to look much further.


Wordpress is the most commonly used publishing software that is used to create blogs and websites.


However, the question arises – is it the best?


Sure, it is a great initiative, but if you are a beginner, you might find it easier to start with another platform which will aid you with your web design. 


Such an example of Hilton Web Design, a web design agency based in Derby. This platform is known for its functionality – the agency gives you a choice of over 100+ templates and widget building is a piece of cake. Editing is much easier to follow too. 


In comparison to Wordpress, it is much more robust, plus the management is far easier, which is crucial when you are just starting out. Moreover, the product websites are super-fast on the Google page speed insights. Additionally, if you want your webpage to rank higher in search engines, HWD is your go to. The monthly maintenance cost for this platform is also quite less in contrast with Wordpress. 


As mentioned before, the importance of mobile-friendly websites is unmatched. HWD gives an excellent platform to opt for if you want a responsive webpage, and you can even customise the mobile version separately.


The Bottom Line

Majority of your clientele prefers mobile access and require an intuitive user experience. Don't you want to leave each customer satisfied? Websites only have desktop versions will soon become irrelevant, and you will be left behind in the race. It is now time to act ASAP.

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