Site speed is a ranking factor! Why should you focus on website speed?

Anton Hilton • June 1, 2022

 

Site speed is a ranking factor! Why should you focus on website speed?

There are many factors that need a critical approach when it comes to maintaining the essence of a business. Especially when considering the intricacies associated with today's marketing approaches and digitally-connected online platforms, things need efficient plans to maintain true eminence. Among all the prevalent aspects that we could mention here, a company's business website speed could be regarded as the most potent modality that acts as the steering mechanism, helping companies sustain a reputable search engine position.

 

Considering the functionality and speed of a website, there are countless substantial elements that need proper working— web design, downloading speed, loading time, and a good ranking on search engines, being the most dominant ones. Website's speed is the foremost element that provides users with an everlasting first impression while keeping your site on the high checklist. That being said, let us now have a thorough insight into a few of the most impactful elements associated with a website's speed and why it is necessary to maintain them all and how they can affect your business credibility and its imminent objectives.

 

Understanding the Significance of Website Speed

There is no second opinion to the fact that the internet plays a very significant role when it comes to analyzing websites' working speed. However, this isn't the only governing factor, and there are many other dynamics that need a critical examination. Considering the critically associated with this matter, presented here is a survey report that tells and explain to us a lot about this dominant aspect. 


Data gathered by surveyors from different people of variable intellectual and education level gives us a clear indication of how the internet and websites are used each day. Depending on the authority and credibility of the website, people are willing to wait for a longer time. For instance, Facebook and Google, if these sites are having loading issues, there are high chances that the user will wait until the page is loaded successfully.

Unfortunately, things are not the same for small business and startups—the same quintessence is not received to everyone.  Therefore, there is always a need for providing an extra focus on all the technical aspects associated with websites speed and performance. Therefore, when it comes to catering to such factors, business owners must always leverage professionals to develop and maintain their business website. You can get some of the most experienced and trusted specialists providing web design in Nottingham at a low and affordable price. 

The role of CMS — How it Affect Speed and What to Opt For

There are countless web design tools and software that are being used by developers around the world. WordPress, being the most renowned one, offers some additional features and seems to be an effective and efficient web design platform.  However, what is not known to many that regardless of what the majority speaks about it, there are things that make WordPress an inefficient and outdated platform.

Considering this, the first and the most dominant factor is associated with site optimization and available plugins. With WordPress, programmers have to use site-slowing plugins to expedite site's workability and performance. However, a few of the most renowned service providers of web design in Lancaster prefer using HWD or other platforms for site optimization, security and over all user experience. That being said, mentioned below are a few of the most highlighting irrefutable factors that can't be ignored. 

Efficient workability—shorter duration for development and maintenance

HWD platform, having all the advanced and multi-tech features provide countless advantages over conventional WordPress plugins. Being able to work more efficiently while using such platforms, developers are able to reduce development and maintenance time drastically. A survey conducted by the web design team in Derby reported that developers were able to reduce site development time by shifting from WordPress to HWD platforms.

Trouble-free web designing

HWD Platforms are incredibly faster than WordPress and offer more advanced features that ultimately aids in faster development without comprising on the quality of the production. Moreover, users are able to reduce the overall ownership with templates, hosting, widgets, support bundles and SSL certificates. Almost 90% of HWD platform users who shift from WordPress have always achieved a positive return on their investment.

Effective team collaboration and client management

Unlike WordPress, there are other platforms that provide their own library of spreadable templates, sections, and smart widgets. With these being efficiently utilized, teams are able to maximize their collaboration. With that well catered to, companies can ultimately put things right on track, receiving higher and quicker clients' approval.

Impact of speed on SEO

Considering the significance of sites' ranking and its credibility in the market place, a website's functionality and speed matter a lot. As Google is continually stressing more on Mobile-First Index, it is clearly an indication that websites must be optimized for mobile version for smooth functioning. With the growing number of mobile users in this globally-oriented market structure that we witness today, businesses must focus on this factor exclusively. Google and other preeminent search engines pay high regard to sites loading time and consider it a dominant factor when ranking any particular website.

Influence on Paid Search

With the growing competition in the online market place, businesses are always in search of cost-effective and affordable rate for their keyword bidding. Keeping this aspect into strict consideration, it all comes down to the all over ranking of a site, its credibility, and its score by search engines—for instance, Google. Algorithms of Google are smart enough to estimate users' experience based on many viable factors. The most highlighted one is the effectiveness of a particular keyword and the influence it is making on the user—and eventually the loading time taken by a site when linked to that keyword. Therefore, no matter how well-assembled your keywords are, not having a fast page could ultimately render your efforts useless. 

Conclusion

While knowing all the associated factors discussed above, it wouldn't be wrong to say that it all comes down to the user experience. All the intricacies are linked significantly to the quality of services businesses are providing to their users through their online platforms. It matters not how efficiently a site is developed, designed and how well the social media campaigns are working, the significance of speed could not be disregarded at any stage. Catering to all the aspects can only be assured if businesses prefer to choose high-tech and advance site controlling platforms—the irrefutable significance of which cannot be ignored.

 

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How HWD Can Rebuild Your Business In COVID-19?

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COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. 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