Don’t Get a Premade Logo for Your Business. Here’s Why!

Anton Hilton • May 23, 2022

If you are thinking of starting up your own business, you must understand the importance of making a unique logo for your business by yourself. Many people disregard its vital importance as they have many other tasks on their plate. However, as many people think that a logo is just a "picture," they don't spend any time on it and often get a premade one. However, this "picture" is a visual representation of your business and becomes its identity. 


Once your business starts to grow, people start recognising it with the logo. Think of some of the top brands in the world like Apple, Nike, Adidas, Microsoft, etc. Whenever you think of their names, the logo comes to your mind instantly. 


Now let us dig deeper into the reasons why getting a premade logo is not a viable option when starting up a new business, so you can understand the drawbacks of getting one. 


What Is A Premade Logo?

As the name itself suggests, premade logos are made without keeping a specific company in mind. These are out there for you to buy and start using for your company. For instance, when you go out and see a small business that has a logo that does not really go with its name or how the business operates, the chances are that it bought a premade logo. 


These premade logos are available online, and people can pay to sue them for their business right away. The fact that people can instantly start using them is one of the most significant reasons why people prefer premade logos for their newly started businesses. 


However, the fact that you do not get exclusive rights to the premade logo is an alarming thing that you must understand. In the long run, the cost of getting such a logo increases massively compared to the small fee you need to pay to own the rights to a logo.


The Problems Of Using A Premade Logo

Here are some of the problems associated with using a premade logo for your business.


There Is Obviously No Proper Planning

If you were planning properly from the beginning, you would not be in need of getting a premade logo because of the problems of using one. So, you must understand that the chances of failing with no proper planning are significantly higher. 


The choice and design of the logo must be a part of your planning, with the long term always in your mind. You need to have a logo that sticks with your business and represents it for an extended period of time. 


What the nature of your business is, what are the customers your business is targetting, or how your business plans on communicating with people are some of the things you must consider before designing your brand logo. As far as premade logos are concerned, you can not achieve your desired results.


Lack of Professionalism

When you want to launch a new business, you need to make sure that it represents your business's professionalism with the help of a logo that accurately depicts its ideologies. With a premade logo, this is a feat that you can not achieve. So, it can actually have an adverse effect on the performance of your business.


Lack of Uniqueness

Your logo must be unique from all other logos in the world. After all, your business is a unique brand as well, and you want to keep it that way, right? Imagine a person remembering your business by saying, "what was the name of the business which has a logo similar to [another logo]." You would instead want them to know your business for your own unique logo.


This is only possible if you make a logo yourself, as premade logos don't have the unique element in them and often resemble other logos. There is even a chance that your logo ends up being identical to another logo, and you would definitely not want that, would you?


Lack of Expertise

When you hire a designer to make a logo for your business, they put in all their expertise to create the perfect logo for your business and give you the best bang for your buck. Expert logo designers understand the psychology behind the colour; they realise what to use and how to use; they have a grip on the basics and even many advanced design concepts. All these characteristics allow these specialist designers to produce a high-quality logo for your business.


On the other hand, if you end up choosing a premade logo, you end up compromising on the quality of the designs.


Legal Issues

Some websites with anything less than the legal authority that provides this service might steal materials from different artists and sell them online to other innocent customers. If you happen to be one of those innocent people who unwittingly buy a stolen piece of art, it can cost you a whole lot of money in legal fees to sort the issue out if the original artist ever notices you using their work.


Moreover, Copyright Infringement is a severe charge, and if you find your business accused of it, it will bring on a lot of problems for your business that you don't want. After all of that, even if you manage to avoid all of the legal and monetary issues that come after being accused of copyright infringement, it will be extremely difficult to build a positive image of your business again.


Conclusion

In a nutshell, premade logos may seem like an easy way to lower costs on logo designing and production, but doing so can cost you a lot more in the long run than saving. From making your brand seem nonexclusive to potentially landing you in a trap of legal problems, it is considerably safer and notably better to hire a professional agency to equip you with a logo your business deserves.

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.

Is HWD better than WordPress? We’re settling the debate

By Anton Hilton • 02 Jun, 2022
Is there anything better than WordPress? You must be surprised but some people are looking for WordPress alternatives because the WordPress platform is just not fulfilling their requirements. One platform that stands out among all of these alternatives is the HWD platform. HWD Platform is the fastest growing fully managed website builder that is created with high-end business users in mind. It is built to increase conversions, improve performance, and enhance the profitability of the business. With that said, let’s learn who should opt for the HWD platform and why it is a perfect alternative to WordPress. What is the HWD Platform? Is it a WordPress Alternative? The idea behind the HWD platform was to liberate people of all the complexities they had to face while creating their websites. Consider this: There are over four billion websites available online. Not all of these websites are created and managed by professional programmers. That's one reason almost 80 percent of websites available on the internet have poor design and user experience. Most of the people creating their websites have no idea about how a user would use their website. They don’t factor in the user journey and that’s why the design ends up in poor quality. Moreover, since not everyone knows about the psychology of colours so they end up selecting colours that are liked by them. As a result, the internet is filled with websites that fail the UX/UI test. HWD Platform as a WordPress Alternative HWD understands the importance of good quality design and how it can help increase conversions for any business. That's why it came up with an automated, fully managed, and quick website builder that takes your website to live in less than five minutes. Many have called it a perfect WordPress alternative because WordPress required building a website from scratch. Website administrators first had to create a structure for their sites, then install themes, and then install the relevant page builder plugins to create a layout for their site pages. This all required a lot of effort and a week to completely set up the website. On the other hand, the HWD Platform can do the same thing in merely a few hours. Since it offers pre-built templates within the platform, users don't have to install themes separately. Also, since the platform is built for non-coders, it offers a complete drag-and-drop interface where users can add assets such as banners, texts, images, and buttons to create stunning website pages. Features of HWD Platform Explained Let’s dig deeper and learn more about the HWD Platform features that make it an impressive choice among business users. Complete Drag and Drop Builder HWD platform allows users to create websites within a matter of minutes. This is possible thanks to the multiple templates offered by the HWD platform.
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