A business cannot function in the digital world without an SEO strategy. Here’s everything you need to know about SEO strategy!

Anton Hilton • June 2, 2022

Search Engine Optimisation (SEO) is a pretty popular word in digital marketing. Without basic knowledge about SEO and how it works, and without implementing it in digital marketing, you are at a considerable disadvantage compared to other businesses. So, you need a web design that promotes Search Engine Optimisation. After all, most companies gather their customers by online marketing, especially now, when every one is bound to their homes due to the global pandemic.


So, here is all you need to know about Search Engine Optimisation, and how using it appropriately gives you an upper hand in the industry. Without any further ado, let us get right into it! 


What Is Search Engine Optimisation (SEO)?

Basically, Search Engine Optimisation is a name given to multiple strategies that would highlight your business in the digital world. If your company's website is shown before and above others, it will attract more traffic. More traffic would, in return, mean a higher rate of conversions on the website. 


Apart from attracting more people, you will also be able to build your name in the market, bring more awareness, and make your business more trustworthy and authoritative. So, for the reasons mentioned, and many more, SEO is crucial for a business to flourish, especially in times like these. Any company that lacks SEO is way behind in the game.


Vital Elements For Search Engine Optimisation (SEO)

There are plenty to highlight your company's website by SEO. Here are some of the strategies that you can follow to have the most significant impact on optimisation. 


Keywords

The first and most important way for Search Engine Optimisation is using keywords in the content. As the name itself suggests, keywords are all those words and phrases which are used by people to find content online. For instance, if a person searches for cars, all the websites that have this particular word would show up in the results. However, the problem is that there would be thousands and thousands of websites with this keyword. So, what to do to make yours appear before the rest?


Well, you need to keep the keywords well researched, use them judicially, and carefully choose them to keep it relevant and make it useful. Use keywords in headings, titles, URLs, and other SEO elements to fully optimise it. Once you have well enough researched keywords that are used reasonably, your website will be recommended more to people online. 


Off-Page SEO

As the name itself suggests, Off-Page Search Engine Optimisation is optimising the content on other websites. For instance, you create multiple infographics that are shared by people, and others are linked back to you. Also, you can hire influencers to tell spread awareness about your business, so more people search for it. Another great way of Off-Page SEO is asking bloggers to write blogs about your products or services and hyperlink it to your website.


The point of all this is that once your website gets enough visits, it will automatically be recommended to more people by the search engine as the algorithm is designed to promote websites that are considered reliable and have more visits by people online.


Content

Another crucial element for Search Engine Optimisation is the content on your website. Your content is what attracts more people to the website. As entertaining and/or useful it is to people, the more frequently they will visit it and even share with other people. Keep the content to the point and rich with information as an average person on the internet has minimal attention span.


To understand how good content would help, consider you own a workshop and want people online to know about it. Write blogs about various problems that a person might face with their vehicle. For instance, write content on how to change a flat tire, or what to do if the engine light shows up. Then use appropriate keywords and write informative content. Whenever someone faces any issue and search the internet for it, they will find your content on it. 


Once people start visiting your website for all the quality content you have on it, it will automatically be recommended to even more people, leading to top-notch digital marketing. Here are some content types to begin with:

  • Videos
  • Webpages
  • Blogs
  • Infographics
  • Social Media posts
  • Podcasts
  • E-books

Search Engine Marketing

Another excellent but relatively expensive way of Search Engine Optimisation is paying for marketing online. You can pay for Google Ads, native ads, pay-per-click, social media ads, Google Shopping Ads, among many others. All of these share a common purpose - to highlight your business in front of the users. 


However, it is not necessarily something that will show your business above in the search engine, but it will definitely attract more people. Eventually, once you start getting considerable amounts of traffic, the website will naturally be recommended before others.


Local SEO

Lastly, you can create location-specific pages for your website, claim directory listings, create pages on multiple Google applications such as Google Maps, Google+, and Google My Business. It would help put the spotlight on your business when people who live or work around your business search for something that you sell. 


For instance, if you run a gym near a residential area, you can create a page on Google Maps, and whenever someone searches for fitness clubs, your business would show up in the list too! 


Why Is SEO Essential?

There are many significant advantages of Search Engine Optimisation. For instance, your business will have better visibility and ranking on the internet. Your website would receive considerably more traffic, and you would eventually have more authority as well, which is crucial for any website to be successful. 


Most importantly, Search Engine Optimisation leads to growth. Growth for a business is right next to profit maximisation. If you need more customers and grow your business exponentially, you need Search Engine Optimisation!


Conclusion

Now that you know the basic strategies to put your company's website in the spotlight, make sure you take full advantage of it. After all, the sky is the limit!

A guide to competition business websites

By Anton Hilton • 29 Sep, 2022
What are competition business websites and are there any rules or regulations you need to follow when developing your site?

How to make a competition website that performs well

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To create a competition website that really performs read our helpful guide.

Things to keep in mind when starting your own online raffle business

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Savvy points to consider before starting your own online raffle business!

What is a competition website builder?

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Discover the pros and cons of competition website builders!

Can I set up my own online raffle business?

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Find out how to set up your own raffle business online.

What are some of the best competition websites?

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Find the prizes you want and better manage your competition entries with a competition website.

Why Is Good Website Design Important for Competition Businesses?

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Looking to design a good competition business? Here’s why you need to think carefully about web design.

What Is an Online Competition Business?

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Interested in running an online competition business? Here’s what you need to know before you get started.

How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.

Is HWD better than WordPress? We’re settling the debate

By Anton Hilton • 02 Jun, 2022
Is there anything better than WordPress? You must be surprised but some people are looking for WordPress alternatives because the WordPress platform is just not fulfilling their requirements. One platform that stands out among all of these alternatives is the HWD platform. HWD Platform is the fastest growing fully managed website builder that is created with high-end business users in mind. It is built to increase conversions, improve performance, and enhance the profitability of the business. With that said, let’s learn who should opt for the HWD platform and why it is a perfect alternative to WordPress. What is the HWD Platform? Is it a WordPress Alternative? The idea behind the HWD platform was to liberate people of all the complexities they had to face while creating their websites. Consider this: There are over four billion websites available online. Not all of these websites are created and managed by professional programmers. That's one reason almost 80 percent of websites available on the internet have poor design and user experience. Most of the people creating their websites have no idea about how a user would use their website. They don’t factor in the user journey and that’s why the design ends up in poor quality. Moreover, since not everyone knows about the psychology of colours so they end up selecting colours that are liked by them. As a result, the internet is filled with websites that fail the UX/UI test. HWD Platform as a WordPress Alternative HWD understands the importance of good quality design and how it can help increase conversions for any business. That's why it came up with an automated, fully managed, and quick website builder that takes your website to live in less than five minutes. Many have called it a perfect WordPress alternative because WordPress required building a website from scratch. Website administrators first had to create a structure for their sites, then install themes, and then install the relevant page builder plugins to create a layout for their site pages. This all required a lot of effort and a week to completely set up the website. On the other hand, the HWD Platform can do the same thing in merely a few hours. Since it offers pre-built templates within the platform, users don't have to install themes separately. Also, since the platform is built for non-coders, it offers a complete drag-and-drop interface where users can add assets such as banners, texts, images, and buttons to create stunning website pages. Features of HWD Platform Explained Let’s dig deeper and learn more about the HWD Platform features that make it an impressive choice among business users. Complete Drag and Drop Builder HWD platform allows users to create websites within a matter of minutes. This is possible thanks to the multiple templates offered by the HWD platform.
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