7 Essential Website Maintenance Tips To Scale Your Business
Anton Hilton • May 31, 2022
7 Essential Website Maintenance Tips To Scale Your Business
7 Essential Website Maintenance Tips To Scale Your Business
In the present time, the first impression of your customer is the interaction of your website. If you create that first impression right, the potential customers will become your loyal customers.
Whenever you need a product/service, the first thing you do is search for the website. If the website sounds appealing, the customers buy the product without further inquiries. But if there are bugs or problems with your website, there is a fair chance that the customer will not return to your website ever again.
Source: Pixabay
Mostly, website owners feel that website design is the end of the story. Once the website is up and ready, customers will rush in to buy and try the products.
On the contrary, website maintenance is of supreme importance. And if your website is developed on the HWD platform, then you must follow these website maintenance tips to keep your website up and running:
Update Website Content Regularly
- Everyone knows that content is king, but people hardly make an effort to update their website content regularly. Although that’s not the only factor that comes under website maintenance, it is undoubtedly an essential factor that website owners fail to consider.
- If you have a blogging website, blog posts must be regularly uploaded, and someone needs to reply to those comments. If you are selling a product on the website, there are product uploads and payment gateway issues that need to be taken care of. With an HWD platform, it becomes easy to update the content without being tech-savvy.
The Responsiveness
- Whenever a website is developed, it must be checked for responsiveness. Whether the website usability on mobile is perfect or the website is operating flawlessly on various devices.
- You must ensure that all the aspects of your website are in working order all the time. When you hire a professional website maintenance company, they’ll ensure that the website stays online all the time. And as soon as the website goes down, it is their responsibility to put the website back online.
- The goal of the website is to engage users and entice them to do business with you. If the website’s user experience is terrible, the customer will never place an order on the website.
Get Rid Of Those Broken Links
- Google ignore those websites that don’t remove their broken links often. Use a tool like Ahrefs to remove any broken links in the website. If you have developed your website in an HWD platform, it is fairly easy to remove the links and improve the website rank on Google result pages.
- Ensure that none of the links is directing the users to a 404 error page. Even if the link is broken or there is work in progress, you need to redirect those links to a working landing page.
Watch & Improve The Website Speed
- Unless you are using an HWD platform for your website, which automatically improves the website’s speed, you need to constantly monitor the website speed and eliminate all the elements affecting the website speed.
- If the website is taking too much time to load, then take it as an alarming sign. You must reduce the website load time so that Google will index the website on the first page of results.
Source: Pixabay
- Avoid animated videos or too many plugins, which can reduce website speed. Optimize the images with an image compression tool. When you optimise images on the website, it will improve the speed of the website.
Take Regular Feedback From The Users
- When you give users the ability to provide feedback, you can understand what is working and create problems for the user.
- Treat those feedback seriously and try to improve your website with these feedbacks and suggestions.
- Ask the users about the user experience on the website s that you’ll know what is bothering the users. Read comments on social media platforms and see what people are saying about your website experience. Take the positive and negative responses and use that to improve the performance of the website.
Make The Website Search Engine Friendly
- If your website is structured well, user-friendly responsive, then there is a fair chance that your website might be user-friendly.
- But if there are any of the above elements missing from the website, you need to quickly resolve those issues. When it comes to search engine friendliness, then these issues must be resolved.
Source: Pixabay
Moreover, to make your website SEO-friendly, you need to take care of meta descriptions and tags. Use phrases that the potential users are searching for. This will help your website secure a good place in search engine rankings.
Keep A Close Eye On Website Analytics
You must monitor the website analytics regularly. If there are visitors on your website with no goal conversion, then there is a problem that you need to resolve.
You must analyse the website design, the call to action buttons and the content on the website. Change these elements one by one and see if the website analytics is improved or not.
Closing Thoughts
A website is a work in progress. There is always some improvements that need to be made. With an HWD platform, it gets easy to manage the website as there are several features that other platforms might not provide. Features like uptime, improved website speed, and responsiveness.
Whether you are a web design Derby or a web design Leicester agency,
the key to website maintenance is to keep updating the website. And if there are things that are not converting users into customers, you need to follow all the tips mentioned above.
Website maintenance is a never-ending job. It is crucial that you hire a professional company to take care of your website. Once your website is in the hands of experienced, there will be more time for you to work on other essential aspects of your business.
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The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.
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