10 Tips to Optimize Page Speed & Climb Search Rankings

Anton Hilton • May 24, 2022

Top Google rankings indicate online success for any business. Backlinko's research suggests that the first Google result gets 31.7% of the clicks, with the second page receiving only 0.78%. 


Most marketers end up spending exorbitant amounts to improve Google rankings via page speed optimization and White Hat SEO without getting penalized. However, while there is no shortcut to achieving the No.1 position in Google's SERPs, a series of steps can go a long way towards achieving the top spot. 


Here are ten ways to improve Google search rankings and optimize page speeds: 


1- Creating Great SEO optimized Content 

Placing high-quality Content on the website can still be considered one of the best ways to improve traffic and climb the search rankings. Relevant SEO-optimized content that goes well with web design is even more important for ranking than the overall page experience. 


However, the typical content pitfalls such as grammatical errors, duplication, poor readability, and lack of alignment with the target audience must be avoided to make it perform. 


According to Search Engine Watch, Content is one of the top 3 factors for Google's search results. 


2- Fixing Broken Links 

Quality links are the best way of boosting traffic and establishing the site's authority. However,  links with a 404 error beat the purpose by bringing down the search rank. Moreover, the user experience also takes a hit when a visitor lands on a page displaying the error instead of answering their intended queries. Ahrefs or Dead Link Checker can prove to be great utilities for fixing broken links. 


3- Image Optimization 

Optimizing the images is vital for boosting the site's speed and making it easier for Google to identify the web page's images. It can be done by compressing the images, giving them descriptive filenames, and ensuring alt text. More often than not, heavy media on the website,  including auto-playing videos, HD graphics, and audio, results in slower loading times,  negatively impacting user experience. 


4- Focusing on making the site Mobile-Friendly  


Research says that more than half of all website traffic now comes from mobile devices, which means that your site's mobile optimization is essential if you want it to rank well. 

Google's Search Console presents a list of the mobile usability issues that your site might be encountering, while quick fixes can also be performed through sites such as Mobify. 


An important consideration should be to avoid deploying annoying popups that become annoying to close and negatively impact the users' mobile experience.  


5- Voice Research Optimization  

The incorporation of voice searching queries within the website content has become the need of the hour. As more and more people rely on voice search as their preferred method of asking questions on their phones, there is a need to ensure that such voice searchers find your business. Those only relying on the traditional keyword searches might be losing out on potential traffic, sales and leads. 


6- Deploying Social Sharing Buttons  

Social media is a significant driver of purchasing behaviour of various sorts, with the majority of the social media users purchasing items shared by those part of their social network. Therefore,  a site that produces Content to promote its products but doesn't display social sharing buttons could lose out on a lot. 

Social sharing buttons on the site enable the users to share the Content resulting in better site rankings.  Easy sharing of the web content via these buttons helps boost relevant traffic to the website, helping it  climb search rankings. 


7- Regular Content Updates 

Google views regularly updated Content as one of the most vital indicators of a site's relevancy.  Therefore, the need for routine evergreen Content updates to keep it fresh and meet the evolving needs of the target audience. Auditing content on a set schedule and making regular updates can help streamline the site's Content. 

Outdated Content results in lower website traffic and signals that the site doesn't effectively meet the current search intent, potentially resulting in the ultimate ranking downfall. 


8- Reviewing and Updating Metadata 

It is essential to review and update Metadata with site changes, including the Title Metadata,  Description Metadata, and Keyword Metadata. Resubmission of metadata based on regular intervals is integral for the smooth functioning of the site and the upkeep of its rankings. 


9- Developing a link-worthy site 

If an online apparel site has nothing but catalogues of the shirts and jeans they are selling and the prices, it may not receive quality backlinks apart from those it pays for. However, if, along  with the product descriptions, the site presents blogs relating to the top fashion trends, a 

A section devoted to the latest styles and which occasions they best suit, the chances to rank increase exponentially. 

Value-creating Content and guides lead to developing a site that is in a better position to get free links from sites that hold a high DA. 


10- Harnessing the power of alt tags 

Describing the visual and audio media on the website through alt tags or alternative text descriptions allows the search engines to locate the pages, bringing about improvement in the search engine rankings. A lack of alt tags often renders Google unable to find the site's pages resulting in indexing and ranking issues. 


HWD Platform Vs. WordPress: What helps better for ranking higher on Google? 

While Duda offers better ease of use and easy admin options, WordPress is better for permissions and ease of setup. However, Duda's shorter development times have quickly popularized it amongst SEO experts and Web developers in a shorter time. 


Final Thoughts 

SEO may sound like an overwhelming and continually evolving aspect of Digital Marketing and resultantly hard to tackle. Still, these tips might come in handy for getting in the right direction towards achieving the top SEO rankings. 

 

An excellent SEO strategy can always be bifurcated into smaller steps that are and easily implementable. 

With these tips in consideration, you are ready to nail it with your site's SEO optimization and climbing up the Google SERP ladder. 


Looking for a web design derby agency? Do contact us today!

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How HWD Can Rebuild Your Business In COVID-19?

By Anton Hilton • 02 Jun, 2022
COVID-19 has hit us like a sledgehammer. From losing people to unbearable loss in business, everyone is still unable to recover from the pandemic’s after effects. But for entrepreneurs, this emerged as an opportunity to reset their business or start something from scratch. Even people who have a product idea or a service to sell will find this blog quite helpful. We are talking about a magical tool. A tool that will help you create a website in a hassle-free manner. HWD is a Photoshop-like design tool that eliminates the need for coding and allows users to create beautiful websites with just a few clicks. Although some countless tools and add-ons claim to do the same, HWD outwits them with its creativity, innovation, and ease of use. It’s a new generation tool that helps designers save some energy and create a fascinating website. The most significant advantage of using HWD is its ability to give you front-end coding without prior knowledge of coding. The front-end is like HTML or CSS, which helps you create your website’s design using simple features. What Makes HWD Unique? As discussed earlier, HWD takes your mind off the complex coding and helps you place elements of the website with little or no knowledge of coding. For instance, when you place the first element - the paragraph on the website, it just sits there on the screen. For a non-tech-savvy person, this is nothing, but a developer knows what efforts are required to place a simple paragraph in a container and display it on the website. When a web developer places a container - a box for a paragraph it needs to adjust the container’s width, but HWD makes it easy by eliminating the width problem by taking care of it. HWD is mainly a great tool to add HTML elements to the page without coding a single thing. Once you place the elements: buttons, text, or images, you can easily match the CSS code with the theme of your website. This feature alone makes HWD above all the other website builders out there. In others, you don’t have such freedom. You’ll be given templates, and you can make the edits in those templates. With HWD, you’ll be given the freedom to do the editing yourself. You must know and understand web design concepts like box model, floating, positioning, and fundamentals of the website. It’s a slight learning curve that will give you long-term benefits. If you haven’t heard of these terms before, they are easy to learn. Simply search them on YouTube, and once you’ve got a grip on these things, you’ll be able to create some unique websites with HWD without the help of any web developer or knowledge of coding yourself. HWD For eCommerce You can integrate an eCommerce website into the designer. With eCommerce, you will be able to perform two things. Upload your categories and products, which are the base of every eCommerce website. Once the products and categories are up, you’ll be given the checkout and shopping cart feature that you can choose as per the design of your theme. HWD for eCommerce is ground-breaking. For instance, if you sell insurance and don’t know much about website development or design, using HWD, you’ll be able to add Unoccupied Property Insurance, Motor Trader Insurance, The best thing about HWD is the ease and freedom it gives over Shopify or Wix that is challenging to match. If you start using HWD, you’ll not feel comfortable using any other tool. HWD For Clients & Teams You need to know about HWD editors that the editor is super easy to use. Whether you are a team or using HWD for a client, with a bit of learning, you’ll be able to use HWD editor with ease. Whether you’re a startup owner or a medium-sized business owner COVID-19 has put everyone's lives at a halt as business people are still going through tough times. In such times it is challenging to hire a full-time developer or designer to create a website. This is where HWD will help you out. You’ll create and diversify your designs with the fantastic features that HWD gives to its users. You’ll be able to organise elements attractively. Anyone who wants to know more can always join the HWD Wishlist area, where people can discuss new features and things that they need in the tool. You might assume that there are some limitations with HWD, but when you have a limited budget or already been affected by COVID-19, HWD can help you cope-up without spending a dime on developing your website. The only thing that you need to know and learn is the learning curve that needs some time. Once you are aware of the fundamentals of web design and development, you’ll be able to create designs that will amaze you. Overall, HWD is something different from the rest. If you don’t know about website development or design, then HWD is your way out. Conclusion HWD is for people who consider coding as their enemy. Even without knowing how to code, you can create a website that can initiate your business success even after the pandemic. Indeed, you might be sceptical about using HWD or not, but if you don’t try, how will you be able to know the difference between HWD and other website builders out there. In the end, HWD is for everyone. Indeed, with a bit of a learning curve, you’ll be able to create a website that can quickly sell items online. Whether you’re a startup or a medium-sized business affected by the pandemic, developing a new website with HWD is the smartest choice you’ll make in 2022.

Is HWD better than WordPress? We’re settling the debate

By Anton Hilton • 02 Jun, 2022
Is there anything better than WordPress? You must be surprised but some people are looking for WordPress alternatives because the WordPress platform is just not fulfilling their requirements. One platform that stands out among all of these alternatives is the HWD platform. HWD Platform is the fastest growing fully managed website builder that is created with high-end business users in mind. It is built to increase conversions, improve performance, and enhance the profitability of the business. With that said, let’s learn who should opt for the HWD platform and why it is a perfect alternative to WordPress. What is the HWD Platform? Is it a WordPress Alternative? The idea behind the HWD platform was to liberate people of all the complexities they had to face while creating their websites. Consider this: There are over four billion websites available online. Not all of these websites are created and managed by professional programmers. That's one reason almost 80 percent of websites available on the internet have poor design and user experience. Most of the people creating their websites have no idea about how a user would use their website. They don’t factor in the user journey and that’s why the design ends up in poor quality. Moreover, since not everyone knows about the psychology of colours so they end up selecting colours that are liked by them. As a result, the internet is filled with websites that fail the UX/UI test. HWD Platform as a WordPress Alternative HWD understands the importance of good quality design and how it can help increase conversions for any business. That's why it came up with an automated, fully managed, and quick website builder that takes your website to live in less than five minutes. Many have called it a perfect WordPress alternative because WordPress required building a website from scratch. Website administrators first had to create a structure for their sites, then install themes, and then install the relevant page builder plugins to create a layout for their site pages. This all required a lot of effort and a week to completely set up the website. On the other hand, the HWD Platform can do the same thing in merely a few hours. Since it offers pre-built templates within the platform, users don't have to install themes separately. Also, since the platform is built for non-coders, it offers a complete drag-and-drop interface where users can add assets such as banners, texts, images, and buttons to create stunning website pages. Features of HWD Platform Explained Let’s dig deeper and learn more about the HWD Platform features that make it an impressive choice among business users. Complete Drag and Drop Builder HWD platform allows users to create websites within a matter of minutes. This is possible thanks to the multiple templates offered by the HWD platform.
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